Scholtysik Jon Fu Team Portrait 2023 4×5

Graphic designer from the UK — living and working in Zürich. I’m part of the team at Scholtysik, where I focus on identity systems, digital design, photography and art direction, bringing together thoughtful ideas and well-made execution.

I’ve always loved making things. My dad, a chef from Hong Kong, showed me the value of presentation, creativity and craft. My mum, a foster carer from Birmingham, taught me street smarts, warmth and compassion. Those influences shaped how I work today. Design, for me, is about creating work that looks great, feels honest and connects with people on an emotional level, with skill and heart.

I’ve spent over ten years working in brand and digital design, always aiming to turn ideas into simple, thoughtful and purposeful outcomes. The best work gets to the heart of an idea and helps clients grow in a way that genuinely matters.

After six years in UK agencies, I now live and work in Switzerland. Zurich gives me a fresh sense of clarity in my work, which sits nicely alongside the creativity I grew up with. It helps me approach ideas with both openness and intention.

Outside of design, I’m usually outdoors taking photos, hiking, cycling, running or travelling. Being active in nature keeps me inspired and brings fresh energy into everything I make.

What I do
Brand identity
Digital design 
Visual design
Art direction
Photography
Image retouching
Illustration

Selected Clients
ESCMID (European Society of Clinical Microbiology and Infectious Diseases), UBS, Servisa, maxon, Bank Cler, ETH Entrepreneurship, Kein & Aber, EF Education First, English 1, EF英孚教育, Airbnb, Keele University, Euro 2024, Pele Soccer, NRG Studios, Pets at Home, Spectrum Arts, Axia Solutions, Xtracycle, Golden Square, Village Hotels, Malmaison Hotels.

Off screen